Oriental Business and Innovation Center (OBIC)


Mission and objectives

The Oriental Business and Innovation Center (OBIC) was established by the Budapest Business School, University of Applied Sciences and the Hungarian Central Bank in 2016. The OBIC’s overall goal is to improve the competitiveness of the Hungarian economy by contributing to a better understanding of the South-East Asian region. It is the goal of OBIC to employ its cutting-edge knowledge and efficient operation to become a leading institution in oriental business studies not only in Hungary, but in the broader Central European region. As such, it is also a very important institution dedicated to the implementation of the international strategy of BBS. Target countries are India, Indonesia, Japan, Malaysia, People’s Republic of China, the Republic of Korea, Singapore, Vietnam and many others in the Asia Pacific region.


The 2008-2009 economic crisis in Europe brought about a need to diversify trade and investment relations in Hungary. In principle, this need for international diversification, coupled with the evolving international economic environment, can open new prospects for economic relations and knowledge-sharing between South-East Asia and Hungary, despite the geographic distance. The new “Eastward Policy” of the Hungarian government is just one governmental initiative to which Oriental Business and Innovation Center can provide feedback, by broadening the economic, political, and cultural knowledge base through strengthening the exchange of ideas, scholars and students.


To achieve its objectives, OBIC uses a variety of tools and instruments along the following lines:

  • It promotes courses of Asian languages, as well as intercultural and business training programs at the Budapest Business School.
  • The Center also sponsors inbound and outbound research mobility grants, and it helps provide opportunities for BBS students to travel to Asian countries as well.
  • OBIC is dedicated to research promotion.
  • It organizes events (conferences, workshops) related to the region in the following fields: international business management, international relations, finance, accountancy, commerce, catering and tourism.

Principles and values

  • Dedicated work
  • Intercultural sensitivity
  • Efficiency
  • Measurable output
  • Knowledge sharing - cooperation